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just launched facelifted lamborghini showroom

Just launched: Facelifted Lamborghini showroom

Lamborghini KL’s refreshed digs has more room with the Urus’ introduction

Dinesh Appavu Photo

Dinesh Appavu

13 Sep 2018

Lamborghini Kuala Lumpur; located in Glenmarie that’s actually in Selangor and absolutely nothing near Kuala Lumpur, just underwent a refresh that incorporates its new corporate identity in addition to addressing the extra space required with the addition of the Urus SUV to its portfolio.

The complex now spans over 1,160-sqm (12,494 sq ft) and is touted as Lamborghini Kuala Lumpur’s largest showroom by default of being its only showroom. Characterised by plenty of polygons, sharp forms and raw surfaces as well as a diffusion of light and color, the building allows in natural light for a bright and clean appearance. The service area houses seven bays and is unsurprisingly as clean as a hospital’s operating theater.

Inside the showroom, the client lounge includes a car configuration system to guide customers through specifying their Lamborghini. Supporting this are product and Ad Personam areas that provide samples of exterior and interior finishes for customers to physically touch and play with combinations of colors and materials.

Also present during the launch was its newest model; the Urus, touted as the marque’s most versatile model.

“Endowed with the support of Lamborghini owners and enthusiasts, the new refurbished showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model line-up and increase in sales with the recent launch of the new Super SUV,” said chief operating officer of Lamborghini Kuala Lumpur, Marcus Chye.

“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this,” said Automobili Lamborghini chief executive officer Asia Pacific, Matteo Ortenzi.

“We’re committed to building a solid dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Lamborghini and our dealer partners are investing in a bright future together,” added Ortenzi.

Lamborghini Kuala Lumpur is still located at No 12, Jalan Juruhebah U1/50, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor.