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11 polos sold in a minute

11 Polos sold in a minute

Volkswagen and Lazada have a real quickie for the 11-11 sale

Dinesh Appavu Photo

Dinesh Appavu

13 Nov 2018

Volkswagen Passenger Car Malaysia (VPCM) has shrewdly made online retail via Lazada a key sales and promotional tool for the brand. The recent 11-11 sale by Lazada was further proof that it’s perfecting the formula as all 11 units of the Special Edition Polo Black & White were sold out in a minute.

Yes, one minute. Yes, it’s a new record of some sort for sure. Sales started on the dot at 12:00am on 11 November 2018 and all 11 were gone by 12:01am with the purchase transactions completed within the hour. This wiped the floor with the previous Beetles that sold out in around 20 minutes; also on Lazada.

Nonetheless, buying a car online alone isn’t sufficient to get buyers to part with their hard-earned cash. Lazada’s 11-11 sale is all about mega discounts and the Polo Black & White came with exactly that.

Official financing partner Hong Leong Bank offered a special low interest rate of 1.11 per cent per annum for a five-year loan. Customers had to place a booking fee of RM799 on Lazada to qualify for the RM68,488 price.

On top of that, the car was packed with the complimentary addition of a black rear spoiler, black body side moldings, leather seats, 15-inch black alloy wheels, black side mirror, RCD 340G touchscreen infotainment system with Apple CarPlay and Android Auto as well as authorised VW Tint worth RM7,500.

The Polo Black & White is only available in Candy White and is priced RM6,000 cheaper than a regular Polo; not including the RM7,500 worth of accessories. It comes with the usual five-year warranty, three-year free maintenance and five-year roadside assistance.