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bmw continues its electrifying growth in malaysia

BMW continues its electrifying growth in Malaysia

Group introduces new charging ports in Bangsar as electrified models account for majority of its sales in the country last year

Dinesh Appavu Photo

Dinesh Appavu

30 Jan 2019

BMW Group Malaysia is miles ahead of the competition in the race towards the electrified finish line. Last year, the group sold 14,338 vehicles (BMW, Mini and BMW Motorrad); hence Mercedes-Benz leading the premium sales charts, but let’s not digress.

In Malaysia, electrified vehicles accounted for over 57 per cent of deliveries, with over 7,500 plug-in hybrid variants of BMW and Mini finding new homes in 2018.

“As the country’s leading provider of premium electrified vehicles, we are constantly driving initiatives for innovation, local assembly capabilities, awareness on new and clean technology for the automotive industry as well as helping develop the infrastructure for electrified premium vehicles in the country. We began working on these initiatives with the Malaysian Green Technology Corporation (GreenTech Malaysia) as early as 2015 and we have also developed projects on our own with our network of dealerships across the country,” said Harald Hoelz, chief executive officer of BMW Group Malaysia.

As part of its initiatives to foster the growth of electrified mobility, the group unveiled six BMW i Charging facilities at the Basement 1 level of Bangsar Shopping Centre. This follows the introduction of new BMW i Charging facilities at Ramada Plaza by Wyndham Melaka, The Banjaran Hotsprings Retreat in Ipoh, the Iconic Hotel in Penang as well as at Weil Hotel in Ipoh last year.

Further supporting the group’s portfolio of Visionary Mobility with the BMW iPerformance vehicles are ChargEV platforms through its partnership with GreenTech Malaysia. The BMW ChargeNow service, offered as part of the BMW 360° Electric programme provides straightforward access to partner charging facilities such as that of ChargEV, where customers can enjoy 24/7 support and access to all charging locations in ChargEV’s network nationwide.