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volkswagen gives the cool dealers and talents a high five and trophy
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Volkswagen gives the cool dealers and talents a high five and trophy

The best dealers and talents in its network feted at the Volkswagen Dealer Awards 2018

Dinesh Appavu Photo

Dinesh Appavu

18 Apr 2019


All the cool kids in the Volkswagen Passenger Cars Malaysia (VPCM) network got a high five and a trophy as the carmaker celebrated its dealer accomplishments at the recent 2018 Volkswagen Dealer Awards Night in Kuala Lumpur.

As the name suggests, the awards recognises and celebrates top performing dealers and dealer employees. The event was attended by 25 dealers from the Volkswagen nationwide network.

Under the dealership category, four awards were handed out that took into account dealers with 3S and 4S centres. The judging and scoring criteria were based on the dealer’s efforts in sales and marketing, aftersales, customer satisfaction, dealer standards compliance and manpower qualification.

The title of Best Overall Dealer for 2018 went to MHV Autohaus (Volkswagen Gombak) as it retained its title from 2017. Completing the list were:
Category A - 4S centres: Wearnes Automotive  
Category B - dealers within Klang Valley: MHV Autohaus  
Category C - dealers out of Klang Valley: Lee Motors Autohaus

Individual talent isn’t overlooked as well and the roles of Sales Manager, Sales Consultant, Aftersales Manager, Parts Manager, Service Advisor and Technician were duly recognised.

Individuals from the respective categories were tested on both qualitative and quantitative KPI achievements for the different levels and positions. The criteria include sales and aftersales targets, customer satisfaction, adherence to processes and procedures and attaining required training and qualifications.

The six individual Overall Top Achievers were:
James Leong from MHV Autohaus for Best Sales Manager
Yan Mun Ee from Goh Brothers, Ipoh for Best Sales Consultant
William Loh from MHV Autohaus for Best Aftersales Manager
John Leow from MHV Autohaus for Best Parts Manager
Azrul Muzakhair from Wearnes Sg Besi for Best Service Advisor
Husni Thamrin from Lee Motors, Alor Setar for Best Techinician

“Year after year, we continue to encourage and steer our dealer partners to strive on continuous improvements. It is through our partners that we build trust and confidence amongst our owners to enhance their overall ownership experience, and we are pleased to be able to honour our high-achievers in recognising all the hard work they have put into their business for the Volkswagen brand,” Erik Winter, Managing Director of VPCM, after handing out the awards together with Florian Steiner, MD of VPCM as well; and Deenan Nadar, Aftersales Director of VPCM.

Also present at the ceremony to receive their trophies were the winners of the National Finals 2018/2019 Volkswagen Retail Qualification World Championship (RQWC).



TAGS: volkswagen

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