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the ds7 crossback serves as the ds brand flagship here

The DS7 Crossback serves as the DS brand flagship here

Priced at RM200k, it packs all the bells and whistles

Dinesh Appavu Photo

Dinesh Appavu

1 Jul 2019

Citroen’s upmarket DS sub-brand has received its flagship DS7 model in Malaysia and will see the DS7 Crossback SUV priced at RM199,888 for the sole Performance Line trim. It will ride on Groupe PSA’s current EMP2 platform that also underpins the Peugeot 308 and 5008 SUV.

Power comes from a familiar 1.6-litre turbo four-cylinder that makes a decent 163hp and 240Nm of torque that’s sent to the front wheels via a six-speed automatic.

The DS sub-brand means to offer a more premium experience and the DS7 doesn’t disappoint in that respect. Up front, it carries the vertical DS wings that flank a diamond-shaped radiator grille that also houses the DS emblem. Lighting is completely LED front and back.

Setting the Performance Line trim apart are the larger 19-inch “Beijing” alloy wheels and trim-specific badging. In the cabin, the diamond-like theme found on the exterior continues on the detailing for the switchgear.

That very same joystick gearknob found in the new Peugeot 508 sedan is present in the DS7. Classy and futuristic would be common terms applied in describing the cabin. A 12.3-inch digital instrument cluster touchscreen and an 8.0-inch infotainment touchscreen deliver the vital info, receive inputs and outputs sound via a 14-speaker Focal Electra sound system. Connectivity is courtesy of Apple CarPlay while an analog clock by watchmakers B.R.M adds a touch of exclusivity to the interior.

Safety comprises six airbags, ABS, EBD, stability control and a driver attention alert.

You can have your DS7 Crossback in Nera Black, Platinum Grey or Absolute Red. That RM199,888 price (OTR w/insurance) includes a five-year or 120,000km manufacturer’s warranty as well as three-years roadside assistance.

TAGS: SUV citroen DS DS7