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borgward is back at the malaysia autoshow

Borgward is back at the Malaysia Autoshow

If there’s one reason to check out the Malaysia Autoshow, it’s the return of the Borgward brand

Dinesh Appavu Photo

Dinesh Appavu

2 Apr 2018

Not many might remember or even heard of Borgward but the German carmaker that entered bankruptcy in the early 1960s has made a return and will be debuting in the Malaysian market two new models at the fourth edition of the Malaysia Autoshow by the Malaysia Automotive Institute (MAI) from 26-29 April 2018 at the Malaysia Agro Exposition Park Serdang (MAEPS) in Serdang.

Since its revival under Chinese automaket BAIC, the brand has two SUVs in its portfolio and will be bringing both to the show.

The Borgward BX7 is a large SUV that can be had in multiple seating configurations; including six or seven seats, and is powered by a 2.0-litre turbocharged inline-four good for 224hp and over 300Nm of torque. A six-speed automatic sends power to all four wheels.

Slotting in below the flagship BX7 is the smaller, BX5 compact SUV with a 1.8-litre turbo engine that produces 190hp and 280Nm of torque. This also gets all-wheel drive with a six-speed automatic in between.

Although held in November previously, the decision to switch to April was to not clash with other international motorshows that are held in the second half. This allowed more exhibits to be brought that we would otherwise be passed over for in the event of a clash.

Nonetheless, Madani Sahari; the chief executive officer of MAI, did acknowledge that there was a possibility the impending general election would clash with the show. In unfortunate event of that, the show will be postponed and all exhibitors are aware as well as prepared for this.

Going with the theme of “360-degree Mobility Experience” this year, the show promises over 100 cars on display that comprises new models as well as a collection of classic cars.

The activities include test drives, classic car display, autonomous braking demonstration by Perodua, go-karting, 4x4 experience, an off-road obstacle course by Mitsubishi and Toyota, daily lucky draws and more.

Visitors also stand a chance to win a brand-new Kia Picanto. Tickets at the door will cost RM10 but if you buy online from the Autoshow website, it’s only half price at RM5.