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ds aims to bring french haute couture to malaysian roads

DS aims to bring French haute couture to Malaysian roads

The first DS Automobiles in Malaysia opens its classy doors at Naza Automall

Dinesh Appavu Photo

Dinesh Appavu

17 Dec 2018

“Weaving the excellence of French savoir-faire in a luxurious and modern space, the DS Store Petaling Jaya emphasises on the refined world of DS Automobiles, replete with its distinguished corporate identity in mind and French know-how in the premium segment.”

That’s what the press release harps on about regarding the new DS Automobiles store opened by Naza Euro Motors; the sole distributor for DS cars in Malaysia, as part of the Naza Automall along the Federal Highway. It’s the first of its kind in Malaysia and Southeast Asia.

Measuring a sizeable 3,230 sq ft, the facility within a facility has warm black, carmine red and champagne colours iconic to the DS brand adorning its walls and floors, exuding a designer ambiance with great precision and creativity. The showroom was built at a cost of RM2 million and Naza Euro Motors will invest a further RM5 million for marketing, operation and such during 2019 to accelerate the marque’s development locally.

Taking centrestage will be the première appearance of the DS 7 Crossback as well as any two other to be displayed at any given time. The design concept is based on DS Automobiles’ signature design philosophy for its outlets, taking inspiration from the DS Spirit of Avant-garde.

The new DS Store Petaling Jaya will offer a new approach to customer experience for French know-how and high-end automotive products. A dedicated customer lounge welcomes customers to configure, personalise and purchase their finest DS in-store, guided by a DS Advisor.

A virtual reality experience at the VR Zone adapts the advanced technology of DS Virtual Vision,  giving visitors a peek into the latest DS models where they can virtually view, explore, customise and interact with the cars in an almost realistic manner.